100% sustainability

PROBLEMS AND MISCONCEPTIONS

The problem of greenwashing is particularly serious in the fashion and textile industry. More and more companies are advertising with sustainability promises that are often not kept in reality. Greenwashing means that companies give themselves an environmentally friendly image through superficial measures or marketing strategies without actually making fundamental changes to their production processes.

In the textile industry, this often happens through the use of so-called "sustainability certificates" or labels that suggest to consumers that the production is environmentally friendly. However, these certificates are often unclear, difficult to verify or only cover individual aspects of production, while other problematic practices remain untouched. This leads to a lack of transparency and a false sense of security for consumers who believe they are buying a sustainable product, although in reality it is hardly more environmentally friendly than conventionally produced clothing.

GREENWASHING

Another example of greenwashing is the use of environmentally friendly-sounding terms such as "ecological" or "green", which are often not backed up by real action. Companies claim to have made small progress, such as reducing plastic in packaging, while the main environmental impacts - such as the use of synthetic dyes or massive water consumption - remain unchanged .

PROBLEM SOLVING

Legends Prestige recognises this issue and stresses that it is not enough to boast about superficial measures or certificates. Instead, companies must make real, comprehensive changes to truly reduce the environmental impact of textile production. Transparency, verifiable information and long-term, in-depth solutions are key to gaining consumer trust and making the fashion industry more sustainable.

Only by avoiding greenwashing and using real, verifiable sustainability practices can the fashion industry make a real contribution to environmental protection .

Legends Prestige works completely sustainably in both the production of the garments and the dyeing process. By using natural materials such as plants and berries in the dyeing process, the company achieves true 100% SUSTAINABILITY - a groundbreaking development that is unmatched in the fashion industry. This innovative method not only saves enormous amounts of water, but also completely avoids the use of harmful chemicals.

Legends Prestige is not only revolutionizing the fashion industry, but also the definition of true sustainability. The company is setting new standards for environmentally friendly production and creating a completely new feeling of high-quality, sustainable clothing. Legends Prestige stands out especially in the area of ​​MERCHANDISE by taking merch to a new level that is good for the planet and for the wearer at the same time.

This comprehensive sustainability is not only a response to the fashion industry's increasingly pressing environmental problems, but also a sign of the future : fashion can be stylish, high quality and 100% environmentally conscious - and Legends Prestige is leading this change.

Note: Since we use sustainable materials, the labels may dissolve over time - a small contribution to the environment.